ABOUT BONE Fishing World (Pte Ltd)
Based in Singapore, BONE Fishing World (Pte Ltd) is led by Brand Director and Chief Designer Bone Lim, a passionate and dedicated angler who is committed to setting new standards in the fishing gear market. Bone’s innovative approach combines real-world adventure and travel with a focus on practical functionality in every BONE product. Our commitment to excellence is evident in our rigorous product development process, with each product undergoing extensive field testing and meticulous refinement by Bone and a global team of elite professional anglers, ensuring unparalleled performance and reliability. This ensures that our gear performs exceptionally and is reliable in the most demanding conditions. Our rigorous quality control procedures guarantee consistent excellence and an unparalleled experience for our users.



Meet Bone Lim, the founder and creator at BONE Fishing World. Bone’s journey began in his early childhood, spending countless hours honing his skills and developing an innate understanding of the sport. This passion culminated in the launch of BONE Fishing World in late 2016, a brand committed to providing anglers with exceptional fishing gear – all born from his deep-rooted love for fishing. Today, this profound experience drives his passion to design and create rods and lures that are built to withstand the most demanding conditions. Bone's design philosophy is directly inspired by his extensive travels around the world, testing his creations against countless species in diverse environments. His journey exemplifies the essence of BONE Fishing World: passion, skill, and relentless innovation.